How Do I Fill My Class? 12 Ideas For The Wellness Community
Certification is a great start for yoga teachers, meditation instructors, and energy healers, but we are so often asked: okay, now… how do I fill my class? How do I find clients? For new and experienced teachers alike, this can be an imposing challenge. Here, we'll delve into some creative and effective strategies to help you fill your wellness classes and create a thriving community.
12 Ideas to Fill Your Wellness Class
Here are 12 key things you can do to find your people for your classes (scroll down for details):
Define your niche
Develop a compelling curriculum
Leverage social media
Offer intro workshops
Collaborate with influencers
Create engaging content
Utilize local resources: meet your community
Offer flexible scheduling
Consider online classes
Create package deals
Gather testimonials: happy students tell it best!
Engage in email marketing
Let’s dig into each of these more!
Define Your Niche
First things first, identify your unique wellness niche. Whether it's yoga, meditation, reiki, mindfulness, or a combination of various practices, clarifying your specialization will help you target a specific audience and stand out in the saturated wellness industry. Here are some cool examples of niches that healers have developed: playful yoga practice, somatic healing focusing on rest, poetic imagery meditation, and mindfulness focusing on work with men/men’s groups.
2. Develop a Compelling Curriculum
Create a curriculum that blends your expertise with the needs and interests of your potential students. A well-structured program will capture the attention of those seeking a comprehensive wellness experience. People like to know where they are headed.
3. Leverage Social Media
As we all know, social media platforms are powerful tools to promote your classes. Share snippets of your wellness journey, showcase your expertise through informative posts and offer teasers of what students can expect from your classes. Engage with your audience by responding to comments and messages promptly. They’ll know you’re someone they can trust and rely on in their journey. Here's our Instagram and here's another account we like!
4. Offer Introductory Workshops
Host low-cost introductory workshops to give people a taste of what your classes entail. This hands-on experience will allow them to connect with your teaching style and the benefits of your wellness practices. They may even bring a friend or two.
5. Collaborate with Influencers
Collaborations with wellness influencers or other professionals in related fields can expand your reach significantly. Whether it's guest appearances on their platforms or joint workshops, partnering with influencers can introduce your classes to a broader audience. Reaching out to someone via DM or asking for an introduction from a mutual friend can be a great way to make a connection. It’s okay to start small here! In fact, someone with a smaller, but more fitting, following is a way better match.
6. Create Engaging Content
Regularly share valuable content such as blog posts, videos, and podcasts that provide insights into your wellness philosophy and practices. This content not only establishes your authority but also keeps your audience engaged and interested in your classes. Contemplate what questions you have, or those teachers you know have, and build on those. Utilize polls on your social media asking which topics your followers want to know more about and gauge interest.
7. Use Local Resources
Don't underestimate the power of your local community. Partner with local fitness centers, community centers, or health-focused businesses to host your classes. Networking with nearby wellness practitioners can also lead to cross-promotion opportunities. Get to know your local community!
8. Offer Flexible Scheduling
People have busy lives, so offering flexible class schedules can make it easier for them to attend. Consider offering early morning, evening, and weekend classes to accommodate different lifestyles.
9. Provide Online Classes
With the rise of virtual learning, offering online wellness classes can greatly expand your reach. User-friendly online platforms where students can access recorded sessions or join live classes work great. Online classes offer flexibility and convenience, making them attractive to individuals with busy schedules. It can be as easy as an Instagram Live!
10. Create Appealing Packages
Design attractive class packages or memberships that provide discounts for those who commit to attending multiple sessions. This incentivizes commitment and can attract long-term participants. The the more the merrier, for everyone involved.
11. Gather Testimonials
As your classes gain momentum, collect testimonials from satisfied students who've experienced positive transformations through your teachings. These testimonials serve as powerful social proof and encourage new students to join. Not sure where to start? Work with some friends in exchange for honest testimonials.
12. Engage in Email Marketing
Start building an email list from day one. Send out newsletters with helpful content, updates on upcoming classes, and special offers. Make sure to send these out on a regular basis, whether that’s weekly, bi-monthly, or monthly. Email marketing is a personal and effective way to stay connected with your audience.
In Conclusion
By implementing the strategies mentioned above, you can have help effectively filling your wellness classes and creating a community of dedicated students. Remember, your authenticity, passion, and commitment to their well-being will be the driving forces behind your success as a wellness teacher. We are proud of you and so excited to see what you do in the wellness community.
We have a recorded class called “Marketing Without The Ick” for wellness teachers and more in-depth classes coming in 2024. Get on the waitlist here!
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HOLY SHIFT is a community for yoga instructors, meditation teachers, reiki healers, and other wellness teachers to strengthen their leadership, expand influence, and grow their businesses.