Finding Your People: The Underestimated Power of Community in Your Marketing Strategy
TOPIC
We are excited to offer you a prerecorded online class with marketing, brand strategist, and Holy Shift senior teacher Caroline Rice.
FINDING YOUR PEOPLE
What if marketing felt... human?
Forget mass marketing and short-term sales tactics. Imagine growing your business by building authentic connections and a thriving community instead.
In this 38-minute session, Caroline breaks down Seth Godin's ideas on moving from outdated "factory" marketing to a community-driven model. Through real-world strategies and a live consultation with Holy Shift, you’ll discover how to make this shift work for you.
What you’ll take away:
The shift from mass marketing to community-focused strategies—and why it works.
How to identify your ideal audience and connect authentically with them.
Tools for understanding your audience’s needs, pain points, and desires.
Strategies to guide customers through a meaningful journey, and not just a sales pitch.
A behind-the-scenes look at building community through a real-life consultation.
Exclusive to Holy Shift.
Video Details:
⌛ 38 minutes
🎤 Recorded class-style format
📺 Watch the video above or at this YouTube link
Prefer to engage a different way?
🔊 Listen to an audio-only version here
📝 Transcript coming soon
Extras:
🖨️ Presentation Slides
Download or print Caroline’s slides to go even deeper.
Things mentioned in this talk:
To work with Caroline, use code “Holy Shift”
“Rethinking Tribe” :: article by Dr. Jamie Marich
The Tribes We Lead :: Seth Godin video
To Find Your Audience Ask, Yourself This :: Seth Godin video
“The Trouble With Tribe” :: article by Chris Lowe
We Are All Weird :: book by Seth Godin
TEACHER
Caroline Rice
Pronouns: She/her
Based in: Denver, CO, USA
Caroline Rice first fell in love with strategy during her first job out of college at a branding agency in New York City, and since then, has worked across a multitude of industries, for teams of all sizes, and with new-to-world and established brands -- allowing her to hone her curiosity into a vetted strategic approach that helps brands uncover their purpose and authentically connect with their target audience.
Through her consulting practice Bellhop (previously R&Co.), she has been able to cast an even wider net and convince even more people and teams of the power of thoughtful brand strategy and value of showing up authentically.
She works on research, insights, opportunity analysis, brand positioning, architecture & identity, brand experience, and marketing strategy -- and is equally up for chatting about books, coffee, or toppling the patriarchy.
Engage further with Caroline:
Here are some ways you can learn more from Caroline:
What did you think? Let’s discuss!
🗣️ Come share your experiences with this class in our private Slack channel here.
