TOPIC

Do you feel like your top priority with your business socials should be to post the same stuff consistently day by day? (Sounds exhausting!) Caroline has a different opinion about that topic that we think you’ll want to hear. In this live-recorded class, Caroline shows us that if we know where we are coming from and the why behind all we do, then our choices will inherently be right for our brand. She also talks about small ways to disrupt the capitalistic systems of power and oppression, and how and why to build relationships and not conversions. Enjoy, and take some of the pressure off!

Exclusive to Holy Shift.

Video Details:

⌛ 50 minutes

🎤 Recorded class-style format

📺 Watch the video above or at this YouTube link

Prefer to engage a different way?

🔊 Listen to an audio-only version here

📝 Download the transcript here

Extras:

🖨️ Presentation Slides!

Download (and/ or print) these presentation slides to go even deeper into understanding this living your story. Here is the presentation link or here or the PDF.

Things mentioned in this talk:

R&Co. Branding (3:02)

Proposals for the Feminine Economy book by Jennifer Armbrust (4:54)

Nap Ministry (5:08)

Rest is Resistance: A Manifesto book by Tricia Hersey (5:08)

Combahee River Collective (5:12)

Emergent Strategy book by Adrienne Maree Brown (5:19)

Marketing Without the ‘Ick’ (7:20)

Simon Sinek Tedx Talk (21:19 & 22:58 & 25:21)

StoryBrand website (44:30)

Building a StoryBrand: Clarify Your Message So Customers Will Listen book

TEACHER

Caroline Rice

Pronouns: She/her

Based in: Denver, CO, USA

Caroline Rice first fell in love with strategy during her first job out of college at a branding agency in New York City, and since then, has worked across a multitude of industries, for teams of all sizes, and with new-to-world and established brands -- allowing her to hone her curiosity into a vetted strategic approach that helps brands uncover their purpose and authentically connect with their target audience.

Through her consulting practice Bellhop (previously R&Co.), she has been able to cast an even wider net and convince even more people and teams of the power of thoughtful brand strategy and value of showing up authentically.

She works on research, insights, opportunity analysis, brand positioning, architecture & identity, brand experience, and marketing strategy -- and is equally up for chatting about books, coffee, or toppling the patriarchy.