Social Media Strategy That You Can Actually Implement (and Not Get the Ick!)
TOPIC
Social media can be tricky and overwhelming (not to mention, feel pretty icky at times.) It doesn’t have to be that way! In this live-recorded class, senior teacher Caroline Rice put together pragmatic, hands-on advice for building engagement, expanding our reach, and promoting our offerings on social media.
Caroline shares her three content pillars (with examples) and a sprinkle of SEO. By community request, Caroline specifically focused on Instagram and YouTube (although the principles apply to all platforms.) She teaches about the latest Instagram algorithms, as well as authentic ways to reach a wider audience.
We learned a lot in this class and we bet you will too!
Exclusive to Holy Shift.
Video Details:
⌛ 51 minutes
🎤 Recorded class-style format
📺 Watch the video above or at this YouTube link
Prefer to engage a different way?
🔊 Listen to an audio-only version here
📝 Download the transcript here
Extras:
🖨️ Presentation Slides!
Download (and/ or print) these presentation slides to go even deeper into understanding your social media strategy. Here is the PDF!
Things mentioned in this talk:
The Way of Integrity book by Martha Beck
The Social Dilemma documentary film
Semrush online marketing tool
Answer The Public social listening and keyword research tool
Canva online graphic design tool
Social Media Schedulers: Later, Planoly, Social Pilot and Hootsuite
TEACHER
Caroline Rice
Pronouns: She/her
Based in: Denver, CO, USA
Caroline Rice first fell in love with strategy during her first job out of college at a branding agency in New York City, and since then, has worked across a multitude of industries, for teams of all sizes, and with new-to-world and established brands -- allowing her to hone her curiosity into a vetted strategic approach that helps brands uncover their purpose and authentically connect with their target audience.
Through her consulting practice Bellhop (previously R&Co.), she has been able to cast an even wider net and convince even more people and teams of the power of thoughtful brand strategy and value of showing up authentically.
She works on research, insights, opportunity analysis, brand positioning, architecture & identity, brand experience, and marketing strategy -- and is equally up for chatting about books, coffee, or toppling the patriarchy.
Engage further with Caroline:
Here are some ways you can learn more from Caroline:
What did you think? Let’s discuss!
🗣️ Come share your experiences with this class in our private Slack channel here.
