TOPIC

Have you ever seen an email hit your inbox with a 🚨siren emoji in the subject line and felt that full-body ‘ick’ at the unnecessary sense of urgency? False urgency is just one of the…well, icky… marketing tactics that are commonly used and taught today. In this class, Liza chats with marketing & strategy expert Caroline Rice, who breaks it all down and offers a more ethical and authentic approach to getting yourself and your work out there. This class feels like a full-body sigh of relief. Get ready for marketing… for non-jerks.

Exclusive to Holy Shift.

Video Details:

⌛ 56 minutes

🎤 Interview-style format

📺 Watch the video above or at this YouTube link

Prefer to engage a different way?

🔊 Listen to an audio-only version here

📝 Download the transcript here

Extras:

🖨️ Mini Workbook Coming Soon!

Download and print this pdf to go even deeper into understanding this crucial topic.

Things mentioned in this talk:

Emergent Strategy book by Adrienne Maree Brown (4:41)

Start With Why: How Great Leaders Inspire Everyone to Take Action book by Simon Sinek (29:59)

How to Do Nothing: Resisting the Attention Economy book by Jenny Odell (37:17)

Rest is Resistance: A Manifesto book by Tricia Hersey (39:28)

Proposals for the Feminine Economy book by Jennifer Armbrust (52:31)

TEACHER

Caroline Rice

Pronouns: She/her

Based in: Denver, CO, USA

Caroline Rice first fell in love with strategy during her first job out of college at a branding agency in New York City, and since then, has worked across a multitude of industries, for teams of all sizes, and with new-to-world and established brands -- allowing her to hone her curiosity into a vetted strategic approach that helps brands uncover their purpose and authentically connect with their target audience.

Through her consulting practice Bellhop (previously R&Co.), she has been able to cast an even wider net and convince even more people and teams of the power of thoughtful brand strategy and value of showing up authentically.

She works on research, insights, opportunity analysis, brand positioning, architecture & identity, brand experience, and marketing strategy -- and is equally up for chatting about books, coffee, or toppling the patriarchy.